Rafael Casagranda


Office Manager, Sales Manager, Sales Analyst, Business Analyst

Lisgoold, Co. Cork, Ireland


·         Started the exclusive distribution of 2 foreign brands of in Brazil that are still being sold today, through the same company, to all Latin america;

·         Successfully achieved the goals of ABINBEV, both on reducing payment loss, and recovering over EUR$135K;

·         Achievement of 100% in all SOX audits, regarding my department during 5 straight years;

·         Coached, mentored and developed finance teams of 3-5 people, Sales analysis teams of 5-15 people;

·         Got my Sales unit from last place to second place (12 units) on my first year,  in a company sales competition based on total sellout and positive points of sale;

·         Helped to develop and coach people that got promoted, advanced on their careers or started their own businesses.

2001 – 2002        Automation/Electronic lab tech Intern. (Reivax)- https://www.reivax.com/pt/2002 – 2003        Home Automation Technician, Auto-cad project Designer, International Brands developer (Tecsul-Chiave) – http://chiave.com.br/#top

2004 – 2004        Automation Technology intern – (Celesc) http://www.celesc.com.br/portal/

2005 – 2010        Logistics Warehouse technician, Financial Technician, Financial Analyst, Financial Supervisor, Senior Sales Analyst – (ABINBEV) https://www.ab-inbev.com/

2010 – 2012        Administrative Sales Coordinator – (Santa Cruz Drugs Distributor) http://www.stcruz.com.br/Paginas/Index.aspx

2012 – 2013        Trade Marketing/Sales Representative – SC (Eli Lilly Brasil Ltd.) https://www.lilly.com.br/

2013 – 2014        State Area Manager (Distributor Channel), Regional Area Manager (B2B- Wholesale) – (Danone Early Life Nutrition) http://www.danonebaby.com.br/

2015 – 2018        Musical Instruments Seller – Self-Employed

2018 – 2019        Office Administrator – (Ezbrew) – https://ezbrew.com.br/


2001 - 2004

Industrial Automation Technologist at SENAI/CTAI

2001 - 2004

Industrial Automation Technologist at SENAI/CTAI


03/2018 - 04/2019

Office Administrator at EZbrew (Brazil)

• Create new spreadsheets and improve data input process to minimize data mistakes.
• Bank Reconciliation, Accounts Payable, Budget Planning, Accounts Receivable.
• Build the Monthly Revenue and General Costs Balance Reports and Analysis.
• Migrating from excel and google spreadsheets to a fully integrated system, optimizing processes and reducing overall costs.
• Improve processes regarding different areas of the business, including: Commercial, Marketing, Sales, Manufacturing, Customer Service, etc… according to shareholders needs and requests, making all processes documented in “Operations Manual” guide.

04/2015- 02/2018

Musical Instruments Seller at Self Employed (Brazil)

• Develop a solid customer base.
• Use tools like Free Market (Mercado Livre), OLX and Facebook Groups to identify customer profile.
• Define the right price range, identify products with the highest turnover and which products to market.
• Achieve a markup of at least 30% on each sale.
• Always be aware of all the tools mentioned above to make the purchases at the best prices guaranteeing the profit margin, even when accepting trades in the deal.

05/2014- 12/2014

Regional Area Manager (B2W) at Danone Early Life Nutrition

• Develop wholesale customers and leverage customers from direct care.
• Management of major customers south (Pharma and Food) – Santa Cruz (Brazil) / GAM / DP4 / Dimed / Muffatão / Nissei / Angeloni / Wallmart / clamed (Big, Mercadorama, National), Extra (Carrefour, Sugar Loaf).
• Management of wholesale strategies and Teams (Business Model, Investment Plan, Trade, Trade Policy and Team Campaigns, Macro Growth Plan and Micro Region).
• Support and development of distributor team to achieve Sell Out goals predefined by industry.
• Weekly Meetings, Business Management and Action Plans.
• Nielsenand IMS Market Analysis, crossing with distributors and close up reports, seeking to optimize the medical sales area of operation with POS attended by the sales force.
• Monitoring and development of direct promoters for DANONE team, analyzing information pages regarding the implementation of merchandise positioning at the POS and developing tools to achieve a max level of execution at the points of sale (Pharmaceutical / Food).

08/2013- 04/2014

State Area Manager (B2B) at Danone Early Life Nutrition

• Reconciling Intelligence, Implementation and Relationship with clients and POS / Trade Marketing
• Management of Major Clients PR (Pharmaceutical and Food)
• Distributor and Team Management (Business model, investment plan, trade marketing policy and team campaigns, macro and micro region growth Plan).
• Support development team to achieve distributor sell out, predefined by DANONE industry.
• Weekly meetings, business development management and action plans.
• Monthly meeting with sales team with regards to deployment of goals, opportunities, training for sales & merchandise team.
• Category management with trade marketing support and business plans for key customers, showing market trends, evolution, DANONE growth, opportunities, etc.

04/2012– 07/2013

Trade Marketing/Sales Representative – SC at Eli Lilly Brasil Ltd.

• Onsite Point of Sale visits.
• Sales Trading in POS, trade agreements aiming to improve and increase sales, performing market analysis to make contracts more and more assertive.
• Manage trade marketing budget, spending it the right way to get maximum results.
• Manage Relationship with distributors, gathering inventories and creating new business conditions.
• Conducting training to pharmacists regarding drugs properties and mechanisms of action.

11/2010– 02/2012

Administrative Sales Coordinator at Santa Cruz Drugs Distributor

• Generation of daily, weekly, monthly maintenance forecasts, presentations, KPI’s control and analysis
• Communicate schedule in a timely manner to management & front line staff
• Plan and align schedule in line with management priorities
• Administrative Routines: records (customers, ERCs), Trade Conditions, Monthly Marketing Billing, Punctual Negotiations, Opening Goals, Sales Accompaniments, sales campaigns, etc.
• Marketing: Implementation of Campaigns, Inventory maps generated for industry, planning and executing business meetings and Trade Shows, Market analysis to create business strategies to stop competitors advance, etc.

10/2005 – 08/2010

Senior Sales Analyst (II) at Anheuser-Busch INBEV

• Responsible for analytic vision enhancement.
• Leadership of a team with 15 sales analysts.
• Improvement and development of management presentations and spreadsheets for strategic decision-making at State and Regional level.
• Developing and keeping track of action plans for general managers to achieve their goals.
• Forecast of primary ingredients to buy and use, for brewing beverages in the factories to achieve trimester goals without blowing out the expire dates.

  • Updated 4 years ago