Abeer Ansari
ABEER ANSARI
(+353) 85-226-6499 – [email protected]
Dedicated professional with over four years of multi-disciplinary experience in Human Resources, Marketing and Public Relations. Possess strong written and verbal communication skills with the ability to partner across departments and functions to meet the needs of the organization.
Education
MASTERS OF SCIENCE IN FOOD BUSINESS: University College Cork, Year 1 of 2
International Officer for the Environment Society
Committee Member for the International Society
BACHELORS IN BUSINESS ADMINISTRATION: Greenwich University, 2013
Dean’s List for academic excellence
Vice-President for Greenwich University’s Student Development Council
Honourable Mention during Model United Nations IBA
Best International Project Award as President of Rotaract Club of Greenwich Creek
Excellence Award, Service Above Self Award, Going the Extra Mile Award, and Outstanding Team Spirit Award as Secretary of Rotaract Club of Greenwich Creek
Member of the Editorial Board for Greenwich University’s newspaper, G – Vision
Experience
GSK, March 2015 – September 2017
RECRUITMENT SPECIALIST
Initiated the employer branding strategy to promote GSK as an employer of choice
Designs, develops and maintains the recruitment process (including its description, recruitment measurement definitions, regular measurement reporting to the region based in UAE and taking proper actions to close gaps)
Designs the selection matrix for choosing the optimum recruitment channel and recruitment source for local resourcing schemes
Explores the market best practices in recruitment and staffing; and implements appropriate best practices in the organisation
Builds a quality relationship with the internal customers and external recruitment agencies for ensuring availability of quality talent
Monitors and constantly reduces the costs of the recruitment process
Sets the social media communication strategy for different job profiles and functions in the organisation and overseeing the branding for GSK as a preferred employer
Responsible for overseeing entire resourcing process in close coordination with HRBP’s of various business units. Conducts job interviews for the managerial job positions (or key jobs in the organisation)
Monitors the labour legislation and implements required changes to keep the process compliant
Manages and develops resourcing team, ensuring their future development and growth within the Company
Designs training recruitment for HR Recruiters and line managers
GSK, April 2014 – March 2015
ASSISTANT BRAND MANAGER
Conducted opportunity assessment involving market research, cross-functional engagement and in-depth feasibility analysis
Developed and executed the first digital marketing campaign for the dermatology portfolio
Analyse how our brand is positioned in the market and crystallise targeted consumer’s insights
Take brand ownership and provide the vision, mission, goals and strategies to match up to
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Measure and report performance of all marketing campaigns, and assess against KPIs
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
GSK, November 2013 – April 2014
PROJECT TRAINEE – PUBLIC AFFAIRS & COMMUNICATION
Creation of the Annual Report 2013 and key role in internally circulated magazine (Repline). The report was awarded “Best Corporate Report Award 2013” by The Institute of Chartered Accountants of Pakistan & Institute of Cost and Management Accountants of Pakistan
Developed and executed the communications and corporate social responsibility plan between the senior management and the public relations agencies
GSK, February 2013 – November 2013
PROJECT TRAINEE – MARKETING & BUSINESS DEVELOPMENT
Part of Strategy development and execution for GSK’s premier brands
Part of creation and design of promotional material and give-away selection for GSK’s premier brands