Abeer Ansari


MSc Candidate at University College Cork

Cork, Ireland


(+353) 85-226-6499 – [email protected]

Dedicated professional with over four years of multi-disciplinary experience in Human Resources, Marketing and Public Relations. Possess strong written and verbal communication skills with the ability to partner across departments and functions to meet the needs of the organization.

MASTERS OF SCIENCE IN FOOD BUSINESS: University College Cork, Year 1 of 2

International Officer for the Environment Society

Committee Member for the International Society


Dean’s List for academic excellence

Vice-President for Greenwich University’s Student Development Council

Honourable Mention during Model United Nations IBA

Best International Project Award as President of Rotaract Club of Greenwich Creek

Excellence Award, Service Above Self Award, Going the Extra Mile Award, and Outstanding Team Spirit Award as Secretary of Rotaract Club of Greenwich Creek
Member of the Editorial Board for Greenwich University’s newspaper, G – Vision

GSK, March 2015 – September 2017


Initiated the employer branding strategy to promote GSK as an employer of choice

Designs, develops and maintains the recruitment process (including its description, recruitment measurement definitions, regular measurement reporting to the region based in UAE and taking proper actions to close gaps)

Designs the selection matrix for choosing the optimum recruitment channel and recruitment source for local resourcing schemes

Explores the market best practices in recruitment and staffing; and implements appropriate best practices in the organisation

Builds a quality relationship with the internal customers and external recruitment agencies for ensuring availability of quality talent

Monitors and constantly reduces the costs of the recruitment process

Sets the social media communication strategy for different job profiles and functions in the organisation and overseeing the branding for GSK as a preferred employer

Responsible for overseeing entire resourcing process in close coordination with HRBP’s of various business units. Conducts job interviews for the managerial job positions (or key jobs in the organisation)

Monitors the labour legislation and implements required changes to keep the process compliant

Manages and develops resourcing team, ensuring their future development and growth within the Company

Designs training recruitment for HR Recruiters and line managers

GSK, April 2014 – March 2015


Conducted opportunity assessment involving market research, cross-functional engagement and in-depth feasibility analysis

Developed and executed the first digital marketing campaign for the dermatology portfolio

Analyse how our brand is positioned in the market and crystallise targeted consumer’s insights

Take brand ownership and provide the vision, mission, goals and strategies to match up to

Translate brand strategies into brand plans, brand positioning and go-to-market strategies

Measure and report performance of all marketing campaigns, and assess against KPIs

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

GSK, November 2013 – April 2014


Creation of the Annual Report 2013 and key role in internally circulated magazine (Repline).  The report was awarded “Best Corporate Report Award 2013” by The Institute of Chartered Accountants of Pakistan & Institute of Cost and Management Accountants of Pakistan

Developed and executed the communications and corporate social responsibility plan between the senior management and the public relations agencies

GSK, February 2013 – November 2013


Part of Strategy development and execution for GSK’s premier brands

Part of creation and design of promotional material and give-away selection for GSK’s premier brands

  • Updated 5 years ago