RE-Post News: Apple is losing the PR war with the FBI
Apple needs an upgrade – to its public relations strategy.
The tech giant’s intensifying standoff with the FBI, over whether to unlock an iPhone used by the San Bernardino man who, along with his wife, is accused of killing 14 people last year, has an unmistakable element of theater. The government, which is investigating hundreds of crimes involving locked iPhones, apparently chose the San Bernardino case as its stalking horse against Apple (AAPL) because it believed the public would be sympathetic to its argument. Apple, normally secretive about its plans and strategies, posted a detailed response to the FBI online. Both sides will have their say in court on March 22.